First off, I really like the game, at least what I was able to play. Is it my ideal DOW 3 game, no, but I think overall its great. I only played with Space Marines so my view point will be skewed that direction.
I feel Relic has done an excellent job combining parts from all their previous games, DOW1/2, COH1/2 into this game.
It has some base building, not as much as Dow1 but more than Dow2, similar to COH.
Great customization features, doctrines, elite units, army painter, etc..
I found the gameplay fun and having played other Relic titles it felt very familiar. There was just the right mix of capping, fighting, squad size, escalation bonuses, etc... The available game mode felt familiar as well, having played a lot of MOBA's it felt like that, and that was ok for me. I would definitely recommend this game to all my friends that play RTS and will pick up the game when I get the money.
To address some of the other feedback and how I felt about it. Yes the game is different than all the other DOW games, it has been simplified, I would say its closest comparison is SC2, also a great game. I don't fault Relic for trying to appeal to a wider audience, they need to make money, and if this is the end result I am ok with that. I actually found some of the "simplification" queues nice to have, maybe I'm just old though. I think the graphics and art style are fine. The graphics seem a little dated, but good enough for me. Squad size and number of units feels great, more like Dow1 than 2.
As for balance, yup pretty sure there will be a lot of balance issues that need to be addressed but that will take time. I'm sorry if you don't like this game, and thats ok not to like it, just play something else. I really hope this game is successful and we get future iterations.