That I have never bought a DoW title, and I'd like to explain why in case any relic employees see this which I doubt they will but here it goes anyway. Also had a very well typed out post that covered all of the big issues but it was immediately removed. So lets try this one last time. I'm also a old vet of classic RTS's and newer Moba's as well.
Timing and balance are broken. Every race has so many units that are worthless to the current state of the game, whether being beatin by other units that do the job better, or are more cost effective. Lets just take a peek at the land speeder for example. You have to be tier 2 to get it, which means you need an arsenal (this is important, because the arsenal is where you get squad upgrades from.) Now teching to tier 2 takes time, as does building the arsenal, as well as resources, resources you could be using to make troops. Once you finally make it to tier 2, you then have to build a machine cult to finally get access to all the heavy power units it has. Now do that math at how much you spent in resources to get that 1 unit, and how well it does, with 0 upgrades against any standard infantry unit at +1 +1. It loses, to all races, which makes even rushing that unit totally pointless. Timing kills it. Each race has numerous units like this, making it feel like you have many more numerous tactical choices than you actually do. Think of it like many different branching paths, except only 1 of those has any real late game potential, and the rest lead to dead ends.