I truly enjoy your game. On social media, I always try and talk it up despite the storm of negativity at release. This game is fun, has a lot of tactical depth, and can possibly be an awesome platform for Dawn of War for many years to come.
I have played all of the DoW series, and gotten all major expansions. I started playing with warhammer 40k tabletop when I was in 2nd grade (with made up rules), and the video games really allowed me to fuel this hobby. The game flopped on release unfortunately due to the bad press. You know you can come back from this. I know you can come back from this. You already started with the updates, adding new doctrines and game modes, giving out skins for free..."The loyal are rewarded..."
I am a loyal fan and customer. Here is my opinion on how to get this game resurrected.
2 new races before the end of the year. Chaos, Necron. There is overwhelming support in the forums from what I have observed for these two races. You need to release these races and allow them to be unlocked with SKULLS!!!!!! (as well as real cash - there are those who will pay for them, and those like me who have so many god damned skulls I dont know what to do with them.) I could unlock these races and then work to build up the doctrines over time. Those who quit the game early will come back with the release of "free" (partially) races and since they have no skulls because they havnt been playing, they will be more inclined to buy the new races for 5.99 (or 3k skulls) each or whatever you decide.
If you take too long to release races the game will definitely loose player base over time I feel and be harder to pull back. If you don't allow players to use their skulls to unlock races we will be sitting around with this surplus and just feel like there is no point.
League of Legends does this with "Influence Points" - I pride myself with having unlocked every champ through IP instead of the pay-to-play RP. Same thing with HotS and other micro transaction platforms.
When I first saw ASM doing jumps over terrain at the initial news for DOW3, there were "rumors" that the entire platform would be free to play. You didn't do this because money, and I understand, but please allows us the OPTION to earn new races and content through skulls. More games, more hype, better game.
Finally, im going to end this with something I took to heart after reading "The irresistible offer". Just add add add add content - skins, game modes, races, elite units, etc as MUCH AS POSSIBLE and the game balance will follow as a result of player feedback. Don't worry about perfection, worry added value, added content.
This is my opinion. I think it holds some merit. I hope relic reads this and considers the words of one loyal fan. I have many ideas on how to improve the game, but adding new races is the first and foremost on that list. Your hard work producing this game shows - I love it. It is beautiful and bloody and chaotic and sadly lacking in that one area of races...it is the main thing that made DoW1 so fantastic. So many options of what to play. The release of 3 lacked the race factor - the 3 race game has been done too many times. You know this, your fanbase knows this, the rest of the world craves the breadth and depth that the 40k universe holds. Thanks for reading this heartfelt plea.
TL:DR - Moar races before 2018 pls.