Lets admit, DoW3 failed because it wasn't designed to appeal the RTS Audience.
Well I played this "creation" by free weekend and it was even with all the "tiny mini Upgrades" obvious the online numbers will fast die off.
On 18.10.2017 it was already 360 DoW3 vs 580 Soulstorm
On 02.11.2017 today it 200 DoW3 vs 255 in Soulstorm
Man even this mega old counterpart 9 year old game from "2008 Warhammer® 40,000: Dawn of War® - Soulstorm" has already again 2 weeks later more people play it.
So how more obvious needs it to be,
so people behind DoW3 understand they did make a bad job ?
Relic did in case of DoW3 a lot of amateurish errors and mismanagement, maybe the problem goes even deeper that simply a bad idea, but they in general don't know anymore how to do it right ?
Look people who are on the forums, are simply concerned to loose this company too, because we have seen this mismanagement can kill off even really good companies.
Like Visceral Games, who did make once good Horror games like Dead Space, but were forced to make dumb Call of Duties like Dead Space 3.
So where started it, to went wrong by DoW3 and why?
---1--- the communication
It's really important to advertise the game properly, never happened by DoW3.
Why announce a game as a sequel to something, if it doesn't have anything in common with its predecessors and isn't even planned that way ?
There is no combat mechanics of DoW2, like 50% base build of DoW1,
must be obvious for anybody who had played for some minutes that games.
---2--- having no vision what the game is supposed to be
and don't have the guts to do something decent.
Try to reinvent the wheel, without the understanding what needs to be fixed.
So the game was presented as Frankenstein MOBA
and later on only small changes were done and it still feels like the same.
---3--- wasn't designed to appeal the RTS Audience
Massive balance problems and game play offers no variety or reliability.
-----To appeal the RTS Audience, you need to balance the game.
== All the Orcs and Space Marine Trooper Units are some kind of combination between Startreck Red Shirts and Starwars Stormtroopers
It simply feels bad to use them,+30% HP buff LOL.
there is no punch behind that units, they are bad at shooting, really slow and die off just after some seconds
they don't have any good abilities, they can't attack fortifications, they melt fast away
they are even bad as cannon fodder, expensive and simply useless.
one of the most toughest guys in Sci-fi lore and you need baby sit them all the time or else they die in seconds.
You just don't have the tools to play the game.
And than you have Eldar Snipers, some kind of divine demigods
extreme cheap, for just 330 wtf, the marines costs like 400 or 500.
you can easy dodge any kind of damage abilities and jump troopers
you cant corner them, because they can teleport and run away
they can easy kill Elites, just run away and shoot
they fast destroy buildings and defences
you don't even need other units, they scout with probes
they can turn invisible and shoot in your back
So while Space Marine/Orcs are goofy Hollywood minions,
Eldar do have a Predator with a sniper rifle.
You cant be Serious to sell this as balanced or even tested game ?
You cant be Serious to tell people you listen to any kind of feedback,
if this is broken since beta?
I have with that dumb tactic = spam Eldar sniper defeat even people who spend like 300 or 500 hours in that game.
No wonder people abandon this if its like the only thing people do online.
-----To appeal the RTS Audience,
you need to offer them different strategies
== the map design, even this Annihilation mod, does offer no variety
maps offer no alternative routes, its just move from left to right.
It simply start at A do go to point B and than fight for C, wait and be bored for like 15 or 20 min till you have good units, than you can assault D and to win destroy E.
A lot people disconnect if you have C, so you play most of the time with boring, broken, lame units.
Orcs and Space Marine Troopers are simply bad, you can't upgrade them to be useful or combine with other stuff to buff them.
Between C and D you send units they melt, enemy does send units they melt. nothing really interesting happens.
Instead of make your units useful, You need to wait and buy really expensive end game units.
So the experience is to have either a boring game or an annoying game.
-----To appeal the RTS Audience, you need effort in the game
== The Skirmish AI is extreme dumb unit spam and easy to defeat
you have just 3 Ai types, easy, medium and hard
how can you expect people who like skirmish to buy such game, if it offers almost nothing ?
I could already by first run vs Hard AI win by spam marines.
So why should you play the game, if you are already finished ?
Even if you never before played any Relic RTS or Starcraft 2,
the competition offers there more single player.
So what now ? Why was free weekend wasted this way ?
Sure a lot people did give it a second chance.
Well I have seen community did make a lot of game mods and maps,
but I think problem is the game simply has a lot of design issues and lack lot of content.
Maybe next time, plan from start on what the game is supposed to be ?