So i have just heard that StarCraft2, probably one of DoWIII's biggest competitors in the RTS games market right now, is going to be free2play as of november 14th. the announcement can be seen on the official website. note that the full game will still remain behind a price tag, only certain gamemodes + one campaign part will be free.
With that in mind, lets talk about what this could mean for DoWIII: actually, this is something that i have tried to bring forward in this forum multiple times, that is, what are the opportunities once DoWIII becomes (partly or fully) free2play.
- bring more players into multiplayer matches, something that we desperately need due to low player numbers online
- get increased media coverage and attention from (formerly) undecided players/buyers
- potentially increase sales of the full DoWIII version (in case there is a part-free2play model in place)
now, we face the situation that DoWIII's biggest competitor likely becomes much more attractive in the eyes of potential RTS players, and that is not in our interest if we would like DoWIII and its community to grow. furthermore, Relic providing additional content and free weekends is nice and all but that does not help with the game's abysmal player retention in the long run. not to mention, the pricetag is still a bit too high for the things it offers. add the fact that the RTS game genre has become pretty niche in the last years with little potential for substantial growth (especially compared to FPS games). Blizzard is most likely aware of this and that is why they haven't started working on a WarCraft4 yet and decided to make StarCraft2 free2play instead as the environment for RTS games is anything else than rosy right now.
so what do you think, should Relic decide to follow this example and save the title by going (partly) free2play before it's too late?